Because of Inflation Americans Are Buying More Frozen Foods


Yahoo Finance: Consumers continue to grapple with inflation — and it's leading to shifting behaviors at the grocery store.

Saffron Road, which manufactures clean-label frozen food products and better-for-you meals, noticed an uptick in sales over the past few months as more shoppers gravitate toward frozen items amid the current economic environment.

"The last six months, we've been on a tear," Adnan Durrani, Saffron Road CEO, told Yahoo Finance, adding that the brand has seen "record months, every month."

Source

Woman choosing frozen food from a supermarket freezer

Photo: Getty Images


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