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Selena Gomez may be subtly responding to Hailey Bieber’s recent remarks about competition among beauty brands — particularly between Gomez’s Rare Beauty and Bieber’s Rhode, which both sell products at Sephora.
The Only Murders in the Building star, 33, shared a message on her Instagram Story Friday (Oct. 17) that many fans viewed as a response to Bieber’s interview with WSJ Magazine.
“Just leave the girl alone,” Gomez wrote in the now-deleted post. “She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance, not intelligence.”
Gomez, who recently married producer Benny Blanco, followed up by encouraging a more positive outlook.
“All brands inspire me,” she continued. “There is room for everyone. And hopefully we can all stop.”
Her comments came shortly after Bieber’s interview, where the 28-year-old model discussed Rhode’s growth and addressed public comparisons between the two brands — and between the women themselves.
“It’s always annoying being pitted against other people,” Bieber told WSJ Magazine. “I didn’t ask for that. When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that.”
Bieber also added, “I think there’s space for everybody. I don’t feel competitive with people that I’m not inspired by.”
Although the two have long been subject to online speculation about a feud, both have publicly denied any hostility. In March 2023, Gomez defended Bieber on Instagram after learning she had been targeted by hate comments and death threats.
“Hailey Bieber reached out to me and let me know that she’s been receiving death threats and such hateful negativity,” Gomez wrote at the time. “This isn’t what I stand for. No one should have to experience hate or bullying.”
Both women have since emphasized kindness and mutual respect, urging fans to end the ongoing comparisons and negativity surrounding their names.
SOURCE: Billboard